Based on a short briefing I was asked by Netvlies to create a new style for driving school Wolf in the Netherlands. The briefing was transformed into a homepage design in which all the important information was displayed on the homepage. A trial lesson request, an overview of the different lesson packages and the right look for the young target group.
My role within this project was to combine all the elements from the briefing and to create the right Tone of Voice that could serve as a basis for developing the new online identity, such as the use of images, colors and elements.
In the design I used playful forms and elements. Surfaces are not completely stretched, texts are incorporated into the background, large round buttons and the mixing of photographic elements with vectors. The motivation for this was the target group, young adults who are looking for a good match to get their driver’s license. By creating a clear overview of the different lesson packages, it becomes a lot clearer what the costs will be, how long it will take them to get there and what the differences are. All with the thought of making driving lessons less of a chore and involving the target group in the initial process.